Some of the biggest parties every year are the ones that have the right promotion, the right DJ's, the right people, and the right venue.
Caffeine Promotions did all of the above and beyond with
Holiday Madness featuring Showtek as the headliner.
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| Showtek by: Reptar |
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Lets start this off with promotion. With a name like
Showtek, everyone is going to be going crazy to come and come them out. This event had the most intense amount of promotion I had ever come across. Everywhere you looked on facebook, the Caffeine promoters were doing there thing letting people know about the show. Even other promoters got in on the action with promoting and hosting, like
Kyle Kingzly, showing that the PLUR doesn't just exists within one group, but the community as a whole. And the hype didn't stop with that. Everybody who is anybody in the scene was talking about it. Either for a DJ they were going to support, or just the fact that they wanted to see this spacious beautiful venue fill up, which it did. On top of that, you had everyone chipping in to make it a success, like
Kevin Carpet working the door making sure that all the DJ's, photographers, VIP's and pre-order ticket holders got in quickly without keeping everyone waiting outside for too long, and we are talking a long line down the block. It's always a positive to see things run smoothly.
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| We're Getting Wild Tonight! By: Reptar |
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| Having a Great Time! By: Reptar |
The Amazura Lounge. From the outside it looks nothing more than just a regular building. But the second you take a peek inside from the front door, you immediately take notice to how huge this place is. It looks like a basketball court, or an ice hockey ring converted into a concert venue! The main floor is massive, boasting two full length bars on either side of the dance floor, and enormous stage that could fit an entire orchestra on it, and a sound system that would leave your body bumping to bass for three days after the party. That's just the downstairs.
Upstairs there was another room, and it was like walking into a jungle. There were faux trees and animals all over, a green tint laid over the room, and it was a much more intimate setting with the closer quarters. There was a bar up here too, as well as a raised dance floor, ideal for bands, but since it was raised you need to watch your step!
The music was rocking all night long. The bass was just insane and had everyone dancing to the beats. For me, I like a little treble to actually hear the music and all the sounds. It didn't stop me and anyone from going wild. For the first time ever I shuffled on the dance floor, I did not think it was possible, but that's just what the music did to you. There were so many amazing DJs at this event. From Hocus Pocus, Hulk, Droid, Johnny J (I gave my first show to his set, and he's also featured as this week's mix I'm listening to!), to legends like Frankie Bones, S-Factor, X-Dream, Ritalin, John Bas, and of course Showtek, the lineup shined all night.
Showtek is very crowd interactive. It's amazing watching them get the entire room jumping at the same time, they are the ultimate hype machines constantly keeping the people going. If you've never seen this duo live before, I suggest making sure to put that on your to-do list.
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| Lets All Glow Together By: Reptar |
Now the Amazura holds upwards of 4,000 people, and it was pretty packed. You still had the cuddle circles lining the outsides of the dance floor, some people were even ballsy enough to hang out right in front of the speakers too. You had face painting by Pixel, as well as a vendor selling glow toys and such. There were a lot of people dressed up in costumes, but one that really stood out of the crowd was a dude who dressed in a complete Raiden costume. People were loving him and his ice blue contacts! It was a wonderful vibe in the room, everyone was having a blast.
And due to the volume of people, it was only appropriate that there were enough people throwing lights to accommodate all those eager eyes. There were probably about 20-25 glovers on the scene this night. The gloving community is like a niche community within the rave community. They will all talk to each other, to find out where everyone will be. That way they can trade shows, do doubles, and crazy things like a glovers circle! I was so happy to see many familiar faces, and to meet all the new ones as well, these people had mad skills! Not to mention, all of Team [OWL] (
obsessed with lights GO LIKE!) showed up, as well as some members of [MD] (mind destroyers), and the Sprout Family. It's just wonderful having everyone doing their thing while showing each other what PLUR is all about!
PHOTOS:
The Pros:
Reptar Photography:
Set 1//
Set 2
Ronnie C. Photography:
Set 1//
Set 2
Taylor Flash:
Set 1//
Set 2
Sam Freund:
Set 1//
Set 2
Fresh Mix:
Set
Delineation Digital Media :
Set
And that about wraps it up for 2011. This was easily the biggest party of the year, and was a great foot for Caffeine to stand on going into 2012!
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